How to Beat an Incumbent Intro Beating an incumbent is one of the hardest things to do in politics — but it has been done dozens of times by political consultant Jay Townsend. In this blog post, he explains exactly…
How to Run for Office With No Money Intro Running for office without a campaign war chest is hard — but it has been done, and political consultant Jay Townsend has seen it work. In this blog post, he lays…
How to Become Mayor of a Small Town Intro Running for mayor of a small town is nothing like running for mayor of a big city — the rules are different, the relationships are different, and the mistakes that sink…
How to Make a Political Campaign Video That Actually Works Intro A political campaign video is the single most powerful tool you have to communicate with voters — but most candidates get it completely backwards, spending their energy on production…
How to Win a Political Campaign Intro Winning a political campaign comes down to two things — and if either one is flawed, you lose. In this video, political consultant Jay Townsend lays out the complete framework: how to build…
How to Use Social Media for Political Campaigns Intro Social media has become one of the most powerful tools a candidate can use to reach voters — and one of the best ways to compete against an opponent with deeper…
How to Start a Political Campaign the Right Way Intro Anyone can announce a campaign with a Facebook post — but a campaign that launches with real momentum, early endorsements, a packed room, and donations rolling in from day one…
How to Learn About Politics — And Use What You Learn to Run for Office Intro Whether you’re curious about how politics works or quietly thinking about running for office someday, the best time to start learning is right now.…
How to Run for State Representative Intro Running for state representative is one of the most direct ways to shape the laws and policies that affect people in your community — but winning requires a lot more than good intentions.…
How to Become a Politician: 7 Essential Steps Intro If you’re thinking about running for office, you’re already thinking like a politician — whether you realize it or not. In this blog post, political consultant Jay Townsend lays out seven…