A good Political Campaign has Four Major Pillars: Message. Execution. Strategy. Outsmarting Your Opponent. In this video, what matters most as you construct the elements of your Campaign Message.

Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE.

During the coming weeks I’ll be posting videos on the four key pillars of a political campaign, a step by step process I’ve used to help elect more than 200 public officials.

In this series, I’ll be offering tips on the elements of a campaign message and how to construct yours:

  • The various ways to execute your message, the words you say and the advertising you pay for
  • Your campaign strategy, the way you roll out your message so that voters have a clear picture of what you’ll do for them
  • And how to outsmart your opponent through an exercise I call “war gaming”.

Today we’ll talk about your campaign message:

It has six elements. Your biography, your story, your values, the positions you have on issues important in your jurisdiction, what you choose to say about your opponent, and your campaign slogan.

o campaign message is complete without them.

Your biography lets voters know you have your feet on the ground; that you are qualified to do the job.

It is through your story that you let voters know what makes you tick; that they can trust you to make hard decisions on their behalf.

Voters also need to know your values. Your notions of right and wrong, good and evil, causes important to you; for they want to know that your values are in sync with theirs.

The issue positions you choose to highlight in your campaign lets voters know what you are going to do for them; how you will improve their quality of life.

Then there is your opponent– what you choose to say about the person you are running against; why you are the better choice.

Finally, you need a slogan– a simple set of words that helps voters remember you, what you stand for, or what you’ll do for them.

These are the elements of a good campaign message. No campaign message is complete without them. As you make hard decisions on what to share with voters, what to include from your biography, story, values and issue positions, it is helpful to remember this.

You have one mission in a campaign. To get more votes than your opponent. Everything you say in your campaign message should serve to make that choice easy for the voters.

If you would like some help with your campaign, please visit my website at JayTownsend.com.

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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